Shell launches premium B2B lubricants in Vietnam at a Shell Technology Leadership Workshop
thg 3 16, 2015
Made from cutting-edge innovation and technology at Shell
Ho Chi Minh City (July 18th, 2014) - Shell launched premium business-to-business lubricant products at a Technology Leadership – Lubricants for Success Workshop in Vietnam. The new products include Shell Tellus hydraulic fluids; Shell Gadus greases; Shell Spirax axle, gear and automatic transmission fluids; and Shell Rimula truck and heavy duty engine oil. Made from the latest technology offerings from Shell, these new products bring the best in innovation to its customers in Vietnam.
At the Technology Workshop, various global technology experts from Shell spoke about the company’s commitment to research and development. The workshop was attended by long-term business partners in Vietnam and some of the biggest distributors in the country.
Speaking at the workshop, Mr. Tran Hong Van, General Manager of Shell Vietnam, said: “Shell is currently the largest investor in research and development among international oil firms. In the lubricants sector, our key focus for R&D is on innovation, application and partnership. We believe this is the key to bringing better performance, productiveness and profits to our customers. After all, innovation is at the heart of everything we do at Shell and these new products demonstrate our core value offering to customers.”
Nguyen Van Le Hung, General Manager from Le Hung Sao Mai (LHSM), a long-term partner and distributor of Shell lubricants in Vietnam also attended the Workshop. Hung said, “We too share the value of the vital role that innovation plays in the industry. We have also invested in specialised equipment and technologies to provide breakthrough solutions to our customers. It is this shared core value of innovation and technology that maintains our partnership with Shell. We are proud to be supporting Shell in distributing its premium lubricants in the country.”
Premium B2B lubricant products
The new premium B2B lubricants have been produced with breakthrough technology applications designed specifically for customer needs. These remarkable products meet the most modern specifications and industry requirements.
The hydraulic fluid Shell Tellus S3 V uses a unique, advanced ashless technology to deliver up to five times longer life, improved pump protection and high efficiency levels.
Shell Gadus S5 T100 is an advanced, polyurea, synthetic multipurpose grease designed to meet challenges using synthetic technology to provide ultimate protection for uses in high-speed bearings at extreme temperatures. It also provides excellent wear protection and long bearing life.
Shell Spirax S6 AXME is a unique, fuel-efficient, long-life axle oil designed to provide the ultimate protection for the latest heavy-duty axles and manual transmissions where acle oil is specified. It is specially formulated with synthetic base oils and additive technology for improved drive-train lubrication and lower operating temperatures.
Shell Rimula R6 MS heavy-duty engine oil provides excellent protection against acid corrosion, deposits and wear to achieve extended oil-drain performance and approvals from leading engine makers.
Shell Technology Leadership
Shell has been the pioneer in lubrication science and technology. Innovation is the core value for Shell driving research and development to produce the most advanced products that help meet current and future challenges for customers. At the workshop, experts shared that Shell sees tremendous value in providing high quality oil and grease products to its customers, bringing benefits such as maintenance of fuel economy and improved engine performance.
Partnerships are also very important for Shell to maintain its position as a technology leader. Shell maintains key partnerships with leading OEMs (Original Equipment Manufacturers), customers and institutions. From Ferrari to Wartsila to Daimler, Shell collaborates with leading companies and manufacturers that face some of the most exciting technology challenges, gaining expertise in lubricant technology and then applying it in a way that benefits customers.
Furthermore, at Shell, delivering product innovation is not enough. Application is demonstrated by field experts, providing front-line lubrication advice. Shell has over 350 Technical Advisors and Product Application Specialists working daily with thousands of customers, providing lubrication solutions that deliver value.
Shell has world-class R&D centres and cutting-edge laboratories focusing on lubricant technology in the US, Germany, China and Japan (a joint venture with Showa Shell). The most recent Shell Technology Centre dedicated to lubricant technology was formally opened in Shanghai, China. The key markets the Technology Centre will cater to in Asia are China, India, Indonesia, Korea, Thailand and Vietnam. The new technical centre will focus mainly on next-generation automotive and industrial lubricants and greases, bringing Shell’s leading technology closer to regional clients and partners.
For further information, please contact:
Ms. Le Do Phuong Trang
PR & Communications
T: +84-8 625 17 111 – Ext: 434
M: +84 933 40 55 88
Notes to Editors:
About Shell Lubricants
The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. Shell’s portfolio of lubricant brands includes Pennzoil, Quaker State, Shell Helix, Shell Rotella, Shell Tellus and Shell Rimula.
We are active across the full lubricant supply chain. We manufacture base oils in eight plants, blend base oils with additives to make lubricants in over 50 plants, distribute market and sell lubricants in over 100 countries. We also provide technical and business support to customers.
We offer lubricant-related services in addition to our product range. These include: Shell LubeMatch –the market leading product on-line recommendation tool, Shell LubeAdvisor - helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools and Shell LubeAnalyst - early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure. Shell’s world-class technology works to deliver value to our customers.
Innovation, product application and technical collaboration are at the heart of Shell lubricants. We have leading lubricants research centers in Germany, China Japan (in a joint venture with Showa Shell), and the USA. We invest significantly in technology and work closely with our customers to develop innovative lubricants.
We have a patent portfolio with 150 + patent series for lubricants, base oils and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development. Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.
About Shell Vietnam
Shell is operating in Vietnam under the legal entity of Shell Vietnam Ltd, specialized in manufacturing and marketing premium oil product and lubricants for vehicles, motorbikes and engines. Shell continues to expand its presence in Vietnam, an emerging market with the population of 90 million people and growing energy demand for economic development.
About Shell global
Shell is a global group of energy and petrochemical companies. Our headquarters are in The Hague, the Netherlands, and our Chief Executive Officer is Ben van Beurden. The parent company of the Shell group is Royal Dutch Shell plc, which is incorporated in England and Wales.
Further information at http://www.shell.com/global/aboutshell.html
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